How do you start a business? Simple. You just start.
Now, building a business...that is another story. Building a business is not simple at all. It is busy and complex, expensive and scary. At any given moment, you will have at least 71 items on your to-do list...68 of which you have NO IDEA how to accomplish. There will be technical jargon and hours of research. There will be lawyers and accountants and websites and business plans. There will be frustration, triumph, tears and pure joy. And there will be fear. Truckloads of it.
But starting a business is simple. You just start.
I am telling you this because, for the longest time, I believed that I couldn't start a business because I didn't know how to. Like many people, I believed that I needed to have ALL the answers before I could start. But this logic is so inherently flawed and keeps you from ever moving forward. It is impossible to know all the answers before you start...you don't even know the questions yet.
Also, let me let you in on a dirty little industry secret: No one knows what they are doing! NO ONE! Okay, maybe some people have a tiny bit of a clue - maybe they went to business school, or have years of experience in their field - but most people...most people are just figuring it out as they go. Fact.
And, while I wholeheartedly stand by what I just said, I recognize that this advice is not exactly helpful. Saying "just start" is vague and directionless. It is like when your husband instructs you to bring him the thingymabobber over there next to the whatchamacallit. Not helpful. You need specifics. You need to know what you should do first.
The bad news is that I can't tell you what you need to do first. Firstly, I am not a business expert. I'm one of those people who is figuring it out as I go along. But, even more importantly, I am not you. You have different skills, experience, resources, and networks. You are unique. And your business is too. These differences matter and ultimately will affect the steps you take when building your business. That is the bad news. But, never fear, there is good news too! And that is that I am going to share with you EXACTLY what I did to start my business and in what order. Maybe, just maybe, watching me take my business from idea to tangible actual money-making endeavor will help you figure out what steps you can take to follow your own dream.
So that is what this series is about: building my business. I hope by recording the many steps (and missteps) I take throughout this journey, you will be able to learn more about how to start a business of your own.
Stay tuned for the first post in this 'Starting a Business' series.