Souky Souky

Starting a Business

My 'Why'

BusinessEllen Dittmar

I have been doing a bit of business soul-searching lately. And while this soul-searching looks a lot like drinking coffee and staring off into space, there is A LOT going on in my mind, I promise! In these highly-caffeinated, dazed sessions, I have been mostly pondering my 'why'. Why do I pour countless hours of my time, energy and money into this little shop every week?

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I never went to business school, but I assume that for many entrepreneurs their ‘why’ comes down to making money. I mean…that is sort of the point of doing business, right? I will be perfectly honest; I would love that too! But (BIG but) making money is NOT my 'why'. Making money is more like my 'how'.

When I really thought about core reason I am doing what I am doing, I realized something. Admittedly, this “something” sounds pretty cheesy but, I promise therein lies a profound truth.

By starting my business I realized that I am simply trying to make the world a better place.

I know what you are thinking...."Decorative throw pillows? That is how you are making the world a better place? Ummmm...okay....psycho. Glaciers are melting and people are starving but...yeah...throw pillows. So important."

I know, I know...in the grand scheme of things, selling decorative throw pillows doesn't sound like much, but hear me out.

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1. Happiness breeds happiness.

I believe that making the world better starts with each and every one of us. Our tiny and enormous actions are the sum of this world. We, literally, make up the world that we live in…so what we do in this world, matters tremendously. Putting energy into something that you truly love, fuels you. It gives you a sense of purpose. When people are filled with purpose, they contribute, they share, they love, they help…they are happier. And, so too are the people around them. Imagine a world where we were all doing something that we truly loved. I want to live in that world. Doing what I love makes me happy…and that, my friends, has REAL ripple effects.  

2. We care about the product AND the process.

One of our main goals is to offer beautiful and carefully crafted products to our customers. However, an equally important goal is to ensure that these items are produced in a way that actually benefits the world. We do our best to source materials and fabrics from vendors that support fair-trade and have their own mission to give back. We try to ensure that the people we partner with earn a living wage and so do their employees. We invest a portion of the money we earn to KIVA grants and loans so that others less fortunate can also find and follow their dreams (read more about that here). And while we aren’t there yet, we are also striving to better serve the environment (No more plastic bags...hooray!). The point is, from start to finish, we want this business to serve the world. We want other people to benefit because Souky Souky exists.

3. We get to share all this goodness with you.

We like to think that Souky Souky’s existence also benefits you all (our wonderful customers)! We hope your home is now filled with beautiful, one-of-a-kind items that make you smile when you walk in the door. We hope you find it easier to find home goods that you just absolutely LOVE! We hope our products add a little extra quirk and color to your life. We hope you enjoy having the opportunity to support small businesses. We hope we have provided you with a viable alternative to shopping at the big box stores that we all know and love (but sometimes need a break from). We hope that you enjoy watching the process of business-building and that you can learn from our successes and many mistakes. And maybe most importantly, we hope that by starting this business we have inspired even just one of you to say, “f#$* it”…and chase down that dream.

So there you have it. My ‘why’. And because it is a bit of a mouthful to say all that when someone asks me why I do what I do, I think I will just say: I’m spreading goodness.

Boom.

Step Ten: Celebrate!

Starting a BusinessEllen Dittmar
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OMG! You did it! May I please be the first one to congratulate you on your BIG, GIGANTIC, HUGE achievement!?! Hard to imagine that what was once this little seed of a dream is now a real, live, tangible business. So cool! 

No doubt it has been a big ol' roller coaster ride but I hope you can finally take a minute to sit back, breathe a sigh a relief and be proud of how far you have come! Book a massage. Pour yourself some champagne. Put your feet up. You have earned it!

But don't get too comfy! Now you have to actually RUN the business that you created! Starting the business is the easy part! Running the business....that is a whole other thing entirely; one that I cannot yet advise you about.

What I can do is wish you the best of luck in your new business! I have no doubt that if you are going out there every day and putting heart and soul into something that you love doing, you will reap the rewards. For starters, you will love what you do. And there is not much better than that!

Step Nine: Tell People

Starting a BusinessEllen Dittmar

Yay! The finish line is near. You are in the home stretch. You have a launch date in sight and you are steadily checking things off your to-do list. Before you know it your little business will be up and running! That can only mean one thing: it is time to tell people.

Maybe some people in your life already know; chances are you have told your partner and/or your best friend. Maybe you have even mentioned it in passing to some close family members. While telling your nearest and dearest is wonderful and definitely a step in the right direction, it is not quite "loud" enough. You need to announce yourself in a way that you will be heard.

And this, my friends, is scary.

At least it was for me. Sometimes I wonder if I am just a bigger wuss than everyone else in the world. Putting myself out there on social media and telling the world that I was starting a business, was up there in terms of being one of the hardest things I have ever done. Not hard, like scaling-a-mountain-hard or childbirth-hard or undergoing-chemotherapy-hard; those things are ACTUALLY hard. But in terms of feeling super vulnerable and exposed, it was up there!

However, if I wanted a business...if that was the end goal...I had no choice but to push through the fear. I had no choice but to take a deep breath and push publish on this post. It was terrifying. Not gonna lie. Once I hit publish, I immediately closed my computer and went for a long walk. I needed to distance myself from any possible response - good, bad or indifferent. And while I felt a bit panicked in that hour or so, not knowing how others would respond, I also felt at peace. It was out there. People knew. it was nerve-wracking but it was also a relief.

You know what else it was? Motivating. Heartwarming. Inspiring. Uplifting. And Wonderful.

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People from every corner of the earth took a minute out of their day to wish me luck and to encourage me. I was met, not with judgment and criticism, but rather an overwhelming sense of love and support. So much that I literally cried. Partially because people are so darn nice and awesome and partially because it hit me that I had spent so much of my life being scared of what people think. Well...no longer. Actually, truth be told, I am still as scared as ever...but I'm motivated to not let it stop me.

People may criticize you. They may laugh at you. They may think you are silly or, worse, stupid. All of those things are GOING to happen. But people will also celebrate you and lift you up and support you to the ends of the earth! That will also happen!

So what are you waiting for? Tell the people. Let them shower you in some much deserved love!

Step Eight: Set a Date

Starting a BusinessEllen Dittmar

If you have made it this far in the starting a business process, we need to first pause and take a minute to reflect. You have come so far. Seriously! Go back and look. Revisit your earliest photos, logos and/or business names. Look at the many versions of your business plan. Take a peek at your brainstorming scribbles. And look where you are now! All of that...every little thing...was YOU just taking one foot and placing it decisively in front of the other. It just goes to show that even small steps take you places.

With 3,576,998 things left to do to get your business up and running, I think it is easy to overlook all of the things you have already crossed off. It is easy to just focus on what still needs to be done and forget that you have already accomplished so much! Especially when you start looking around and it feels like everyone else in the world is further along than you are.

I get it. As I write these words, I can say that I am "there" now. I have to keep reminding myself that I didn't start this business so that I could just get it done. That is not my end goal. I wanted to enjoy the process. Every little step. When I look at it like that, I feel enormously fulfilled and proud! Here I am...a 40-year-old wife, mom and full-time teacher....and I am doing it. It is not perfect and I have so much to learn but I am slowly but surely getting closer to that mountaintop of a goal.

And if I can do it, I promise you...you can too!

Okay now that that little pep talk is out of the way lets talk next steps. The next step is to choose a date to launch your sweet little business. It is as simple as looking at your calendar and selecting a date to open your doors to the public. Then, you work backward. What steps do you need to take each week to make sure that you will be ready for your launch?

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When choosing your launch date, consider three things:

  1. Reality
  2. The Perfection Trap
  3. Your Success Rate

The first thing you need to consider is the real-life logistics that need to be in place before you launch. If you are sourcing your items from Timbuktu, you need to make sure you will have said items on hand well before you open your doors. Duh! So give yourself a realistic window to get your business properly set up before you launch.

The second thing you need to consider is that you will probably never feel "ready" to launch. Your business will probably never feel "perfect". And if you wait until it is perfect, you may just be waiting forever. So...yes...give yourself a realistic time-frame to set up the core components of your business but don't fall into the perfection trap. Accept that your business is going to be a constant work in progress.  And then jump.

The last thing you might want to consider when choosing a launch date is your potential success rate. Try and choose a date that gives you the highest potential rate of success. If you are opening an ice cream shop in Vermont, maybe you don't want to open on January 28? Just a thought.  Even if your product is amazing and people will eventually buy it, they might not want it in the dead of winter. And that could leave you feeling a little deflated and unmotivated. Instead, aim for a date that will let you get a glimpse of what your business could be on the best day. Build momentum. A little success out the gate may be just to boost you need to reach a little higher.

Once you have your date, make a gigantic to-do list. Work backward and start allocating each task to a given week or day leading up to your launch.

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Maybe it is the teacher in me but there is nothing more helpful than a well thought out to-do list. And there is seriously nothing more gratifying than crossing items off your list! I freaking LOVE it!

So off you go....set yourself a date! Etch that date in stone and commit! You got this!

Step Seven: Make it Official

Starting a BusinessEllen Dittmar

If you are anything like me, you could stay in the experimental business phase forever. This is the place where you can have lots of fun but you don’t have to think about boring things like taxes and permits and registered agents. The problem with staying in the experimental phase forever is that it is not real. It is like a little make-believe land that you hang out in when it suits you. Another fun fact is that it is pretty hard to make money said make-believe-business-land. If you are going to be a real business, a business that actually makes you money, at some point you need to take the steps to make it official.

Admittedly, this is the least fun part of the whole process. At least it was for me. It requires very little creativity and a whole lot of persistence. You must be prepared to research and research and research some more. There are hoops to jump through, business structure options to consider, and legal documents to read. Oh…and money to spend. It feels like every single important person you need to consult with during this phase is all too excited to take your money. Which naturally makes you question if you are making the right decisions or if you should really commit to doing this whole business start-up thing at all.

At best, making your business official is intimidating. At worst, it is the piece of the puzzle that is most likely to prevent you from actually following through with your dreams.

Before we move any further into this topic, let me offer one big, fat, gigantic disclaimer: I am so uncomfortable with this part of the process! It has sidelined me for at least 6 months. So please, please, PLEASE do not blindly trust what I say. You need to seek professional guidance when going through the process of making your business official. And I am NOT a professional.

With that in mind, I am going to keep this simple and short: You need help.

Up until this point, you have probably been able to build your business relatively independently. You have read some books, made mock-up logos, built a functioning website…and you did all of this with little to no help. But again, this is a make-believe business world. Real businesses need real support systems and teams to help them function effectively (and legally). My recommendation is that you seek advice from at least 4 different professionals:

1.     A lawyer

2.     An accountant

3.     A banker

4.     A business mentor

If just the list of these professional titles alone makes you shudder, know that you are not alone. It is a scary list. But I think these professional are scary mostly because, until now, you have probably had very little reason to ever require their services. They are unfamiliar to you. But here is the thing: their job…the whole reason they collect a paycheck…is to help YOU! This is their JOB! Don’t be scared of them! Let them help you!

So here is a little bite-size summary of why you need these professionals in your life and what you might want to look for.

A Lawyer

Your lawyer is the person who will file all the appropriate paperwork to get your business licensed. They will make sure your business is in good legal standing and will be the first person you contact if (God forbid) you were to ever get in any sort of business trouble. With sites like Legal Zoom and Incfile it is very tempting to not employ a lawyer to help you to set up your business. Lawyers are expensive and inherently a wee bit hard to trust. But the amount of time and money they can save you down the road is arguably priceless. You know what they say, the best time to hire a lawyer is before you actually need a lawyer. You might save 500 dollars by not hiring a lawyer up front but you may end up spending 10 times as much in legal fees and fines if you don’t set up your business properly or you get sued etc. A lawyer will give you peace of mind.

If you are lucky enough to have a lawyer in the family…great! Use them or their referrals and get started. If you are like me and don’t know a single lawyer, try and search for lawyers that work specifically with small business owners. Often your local chamber of commerce will have a list of lawyers to do exactly this kind of work. They may even have programs that set you up with lawyers to use at a discounted rate. Take full advantage of these programs! Again, they are there to help you! Not going to lie, walking into my lawyer’s office was way up there on my intimidating-life-events scale…it actually wasn’t horrible. I might even argue that I kind of enjoyed myself. Kind of.

An Accountant

While you are meeting with your lawyer, ask them to refer you to an accountant. Chances are they have a list of people they work with regularly to get businesses up and off the ground. Again, you could try and do all of the accounting yourself by using QuickBooks or FreshBooks but come tax time, you are probably going to need some professional help. You might as well line all of that up BEFORE you open your business and BEFORE tax season rolls around. That way you can set up systems and procedures within your business that will help tax time go smoothly.

Taxes are serious. And seriously complicated. Know your limits and have an accountant in place that makes sure you are tax compliant from day one.

A Banker

To be a operate your business efficiently, it is advisable that you have a separate bank account and credit card in your business’ name. This helps to simplify all things and separates your personal life (and spending) from your business life. Once you have your business license you can open a business bank account. I’m sure there are a million and one reasons why some type of accounts or banks are better than others. I can’t even begin to advise you on what you should choose, as I have yet to complete this step myself. What I can tell you is that you should shop around. Again, use a bank that caters to small business owners. They know exactly what needs you will have and ultimately they can serve you best.

A Business Mentor

Perhaps the best thing you can do during the stage in the starting a business process is to find a mentor. Like anything else, having someone show you the ropes is invaluable. This person can be your dad, a friend, or a complete stranger you stumbled upon online. If they have started a business and they want to help you… LET THEM! It doesn’t really matter if their business is in the exact same industry, they just need to be willing to share their expertise. You can be certain that if they themselves have started a business, they are going to have something to offer you. Something that you currently do not have: experience, contacts, and proof that starting a business can work.

If you can’t find a business mentor right away, don't worry. You will. Just keep your eyes and ears open for people who might make a good candidate. And don’t be afraid to ask! I have a theory that people secretly love being the expert in the room and derive great pleasure from giving other people advice. I know, I do! Too bad I am no business expert or I could be your mentor!

But seriously…y’all…I am such a ROOKIE at all the business stuff! You really shouldn’t listen to me at all! Which brings me back to my main point: GO GET YOU SOME PROFESSIONAL HELP!

You can do this!

Okay, now someone do me a solid and tell me that I can do this too! ;)

Step Six: Experiment

Starting a BusinessEllen Dittmar

Phew. You have a business plan. Or do you?

As you probably have realized, writing a business plan is no small feat. Chances are you are still smack dab in the middle of spelling out your vision, articulating your why and outlining your goals. That is okay. A business plan is not something to rush through or to just slap together. You need time to really reflect, think and research. It took me a solid 3 months to come up with anything remotely functional. And it is still a massive work in progress.

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But just because you do not yet have a complete business plan does not mean you have to stall all the momentum and progress you have made thus far. You can still take the next step: experiment. In fact, you probably need to experiment in order to properly finish your plan.  How else will you know what might work and what simply will not?  So as you are toiling away on your business plan, simultaneously start playing around with ideas. Start sourcing products or writing disclaimer policies for your website. Create a mock-up business card and fool around with logo designs. Take terrible pictures and insert them into your website just to see what it would look like with real products. Make an expense spreadsheet and start fiddling with numbers. Make some sample products and try and sell them to family members and friends. Ask those same people for honest feedback. Make an Instagram and Facebook account for your business (even if you don't make these public right away). Start brainstorming ideas for social media posts. Make flyers and newsletters. You get the point... right? Just play! Essentially, you are playing dress-up. Have fun! Dabble in this and that. Figure out what you like to do and what you absolutely hate. Figure out what you are good at and what you need support with. Get to know yourself in the role of a businesswoman (or man).

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Obviously, this dress-rehearsal will look different for everyone and every business. For me, I did basically all of the items listed above. I bought sample products. I executed very amateur level photo shoots. I made a million logos. I posted pretty religiously to social media accounts that no one even knew existed. I just experimented without the pressure of having to be profitable or meet customer demands. I think spending so much time in this phase of the process was a great way for me to build confidence and also test the waters before jumping into the scary official world of business ownership. It also gave me the chance to realize that I really loved doing this type of work. I weirdly even found that creating expense spreadsheets was sort of interesting to me. Sort of.

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While I'm sure plenty of people would advise would-be business owners to dive right in and get going on setting up your actual, REAL business, I don't think it hurts to let everything marinate for a bit. But just for a little bit. You don't want to get too comfortable in your pretend world of business ownership. At some point, you need to jump. At some point you need to stop pretending and make it official.

 

Step Four: Build a Website

Starting a BusinessEllen Dittmar

Once you have your business name, you need to secure a domain space for your business to exist online. Basically, you need a website.

Now, there are MANY ways to build a website for your business:

  • You can hire a web designer to custom build your site.
  • You can use your tech savvy skills to DIY your site from scratch.
  • You can utilize the many tech-savvy companies that build website templates and then do the more simple customization yourself.

Obviously, if your business requires having the most professional looking and functioning website (and you have a spare $6,000-$10,000 laying around), hire a designer. No, it is not cheap, but you will end up with a website that you love and will not have the hassle of learning about widgets and SEO optimization. 

If you are like most people who are starting a business, money is a little tight. The idea of shelling out thousands of dollars on a designer is simply not an option. And, unless you have a background in coding, building a website is equally unfeasible. At this stage, you might feel like giving up -- everything is expensive and/or overwhelming. But don't! There is hope!

Lucky for you it is 2017 and there are literally hundreds of ways you can build your own website without spending a fortune or knowing anything about coding. I couldn't possibly list all the ways but a quick little google search will lead you to many, many options. Obviously, you want to consider how you will be using your website. Will you be selling goods directly from the site? Or will you be using it more as a way to advertise your services/products? If you are doing the former you definitely want to make sure the website is e-commerce compatible (I have heard Shopify is a good platform for these types of businesses). I definitely can't speak for all of them, but I have had first-hand experience using WordPress.org and Squarespace.

They are both great in their own ways, but for the user-friendliness alone...I have to give the award to Squarespace. Seriously, if you want to build a great website with very little trouble or money...don't overthink it...use Squarespace. They will walk you through the whole process and their customer service team is VERY helpful! Oh...yeah...and it is super affordable. Plus, they give you a free 2-week trial Win-win.

At this stage, you might think it is a little backwards to start building a website before you have even wrote a business plan or sourced your products. I mean, you probably don't even have anything to put on your website (like a logo or products or photographs etc...). I would say, build it anyway. For two reasons: 1. You want to reserve the domain space that is associated with your business name. Having an online presence that matches your business name is pretty essential. 2. You will need time to get familiar with the back-end of your website and all of its many features. Starting now will give you some time to play around with everything, long before you are ready to go live.

Plus, it is kinda fun! Building your website also builds excitement. It takes your dream, that up until this point has been living solely in your head, and turns it into something tangible and real.

So...what are you waiting for? Go build yourself a website.

 

 

Step One: Believing

Starting a BusinessEllen Dittmar

We begin the Starting a Business series with the SINGLE most important thing you need to accomplish your goal: the belief that you can.

At any given moment, there are a hundred and eight reasons you could tell yourself as to why starting a business is a horrible idea: You don't know enough. You don't have enough time. You are too inexperienced. You are too old. Too overwhelmed. It is too risky. You have no idea where to even start. You have no money. There is too much competition. Yadda, yadda, yadda...the list is never ending.

I get it. I have been there. Each one of these thoughts will side road you if you are not careful. And when these thoughts come into your head you have to be stronger than them. You have to muster up the courage to stand taller, look them straight in the eyes and tell them to f$@& off.

If you don't believe you CAN do it, you WON'T do it. You will succumb to the many whispers, internal and external, that tell you this is impossible and that you should stop trying.

So...step one of starting a business is believing that you can.

I think for some people this is the simplest step. It seems some people just wake up thinking they can do all the things, all the time. These same people also look great naked and have never worn spanx. For me, this step was not so simple. I really needed to convince myself that it was possible. And let me tell you, this has been a gradual process. Turns out, I am a tough sell. 

So what did I do to get to the point where I actually believed that I could build my own business? I read a lot of inspirational and informative books, I listened to a lot of inspirational and informative podcasts, and I surrounded myself - both physically and virtually - with a lot inspirational and informative people. I basically just overexposed my brain to message that starting a business was possible. During this time, I kept looking around and seeing people starting their own businesses. And rather than looking away quickly away to stave off that inevitable pang of envy you get when you witness someone living the life you desire, I made the conscious choice to look closer. When I did, I started to realize that these people...they weren't so special. They weren't superhuman or super rich or super smart. They were just people, out there, trying. DOING. And then something life-altering happened. I started thinking: why not me?

It definitely didn't happen overnight but at some point, I started to believe the message: I can do this.

Great things are not reserved for some. They are available to all who reach for them.

So here is my inspiration and information starter kit. These resources gave me plenty of pep talks and were invaluable to me to get me to the place where I believed I was ready to take the first step. There is definitely a creative/home-decor bent to my list as that is the nature of my business but the common theme is that these resources got me thinking that anything is possible.

Books:

Big Magic by Elizabeth Gilbert; My bible. Buy it. Read it. Love it. Read it again.

The Magnolia Story by Chip and Joanna Gaines; Their story is fascinating and inspirational. Once upon a time these mega-stars were just people living in run-down houses and just scraping by.

Daring Greatly by Brene Brown; This woman speaks the truth and backs it up with research. A powerful combination.

 The Lean Startup by Eric Ries; a startup business bible. I am sure I have, or will, break every rule in this book but thankfully this book gives me the confidence to course correct.

The E-Myth by Micheal E. Gerber; the book you need to read before even thinking about starting a business.

Podcasts:

StartUp by Gimlet Media; A podcast about start ups. Listening to the trials and tribulations of other people in the same boat as you is not only helpful, but also very entertaining. Worth a Listen: Season 1, Episode 1: How Not to Pitch a Billionaire.

How I Built That by NPR; Most big, BIG, successful companies started out small. They were started by normal people like you and me. Crazy to think that once upon a time Crate and Barrel was a sweet little mom and pop shop. Worth a Listen:  Crate and Barrel: Gordon Segal

Don't Keep Your Day Job by Cathy Heller; Nothing will make you want to quit your day job and follow your dreams faster than listening to this podcast. Proceed with caution. Worth a Listen: Episode 5: Wayne Federman's Keys to Success and Episode 16: 10% to 100% Entrepreneur with Patrick McGuinnis

The Lively Show by Jess Lively; A podcast dedicated to living your best life by getting in tune with your intuition, setting intentions and being open to new ideas. Jess provides you with an abundance of information and inspiration on how to live a better life. Worth a Listen: Episode 181 with Jonathan Fields and Episode 218 with Brooke Castillo

Youtube Videos:

The Power of Vulnerability by Brene Brown

How to Stop Screwing Yourself Over by Mel Robbins

The Magic of Not Giving a F*** by Sarah Knight

This list is by no means exhaustive. But the Internet is a magical place and you can find inspiration in a million places. The point is that you NEED some go-to resources to turn to when your Ego kicks in and tells you that starting a business is impossible. You need to be able to tell it to, kindly, F*** off. So go gather inspiration. Find your bibles. And then brace yourself. Because once you start believing that your dreams are possible...life starts to change.

 

 

How Do You Start a Business?

Starting a BusinessEllen Dittmar

How do you start a business? Simple. You just start.

Now, building a business...that is another story. Building a business is not simple at all. It is busy and complex, expensive and scary. At any given moment, you will have at least 71 items on your to-do list...68 of which you have NO IDEA how to accomplish. There will be technical jargon and hours of research. There will be lawyers and accountants and websites and business plans. There will be frustration, triumph, tears and pure joy. And there will be fear. Truckloads of it.

But starting a business is simple. You just start.

I am telling you this because, for the longest time, I believed that I couldn't start a business because I didn't know how to. Like many people, I believed that I needed to have ALL the answers before I could start. But this logic is so inherently flawed and keeps you from ever moving forward. It is impossible to know all the answers before you start...you don't even know the questions yet.

Also, let me let you in on a dirty little industry secret: No one knows what they are doing! NO ONE! Okay, maybe some people have a tiny bit of a clue - maybe they went to business school, or have years of experience in their field - but most people...most people are just figuring it out as they go. Fact.

And, while I wholeheartedly stand by what I just said, I recognize that this advice is not exactly helpful. Saying "just start" is vague and directionless. It is like when your husband instructs you to bring him the thingymabobber over there next to the whatchamacallit. Not helpful. You need specifics. You need to know what you should do first.

The bad news is that I can't tell you what you need to do first. Firstly, I am not a business expert. I'm one of those people who is figuring it out as I go along. But, even more importantly, I am not you. You have different skills, experience, resources, and networks. You are unique. And your business is too. These differences matter and ultimately will affect the steps you take when building your business. That is the bad news. But, never fear, there is good news too! And that is that I am going to share with you EXACTLY what I did to start my business and in what order.  Maybe, just maybe, watching me take my business from idea to tangible actual money-making endeavor will help you figure out what steps you can take to follow your own dream.

So that is what this series is about: building my business. I hope by recording the many steps (and missteps) I take throughout this journey, you will be able to learn more about how to start a business of your own.

Stay tuned for the first post in this 'Starting a Business' series.